This is the thirteenth part of my startup series. Here, I dive into Megacool's product evolution, tackle our business model challenges, and share our strategies for gaining traction.
This is such a valuable resource for startup founders. They often underestimate how many moving parts there are and how big of a barrier getting alignment can be. You beautifully illustrate how even with hindsight it’s tricky. A 2 year sales cycle? Your fortitude and perseverance shone through. Including your journal entries takes us right there with you. I loved seeing your dedication to your customer’s experience and conscientious direct outreach approach. There’s so much in your story to be proud of.
Thanks a ton, Miche! Really appreciate your feedback. Glad to hear the insights from our startup journey hit home. Navigating the challenges and long sales cycles was tough. I'm glad to be at the other side of it. Your encouragement means a lot!
...epic journey so far Aurora...you are almost up to a book!...amazing that by focusing on simplicity you ended up making something quite complex...also here for team geefe...the i is pronounced e...
Stability, Simplicity, and Smiles are a great set of heuristics for any product development team. It really shows in how you approached the ease of integration for both large and small gaming companies. I would be curious what % of sales you would attribute to Direct (push), Content (pull), and Conferences (in-person). Great Post!
Thank you, Randall! I would say that all our enterprise revenue partners came through a combination of warm intros/direct outreach and conference attendance. All the revenue generating indies came via content with little to no interaction. That said, we know that the content played a pivotal role in brand name recognition which enhanced their likelihood to respond to the direct/intro outreach.
This is such a valuable resource for startup founders. They often underestimate how many moving parts there are and how big of a barrier getting alignment can be. You beautifully illustrate how even with hindsight it’s tricky. A 2 year sales cycle? Your fortitude and perseverance shone through. Including your journal entries takes us right there with you. I loved seeing your dedication to your customer’s experience and conscientious direct outreach approach. There’s so much in your story to be proud of.
Thanks a ton, Miche! Really appreciate your feedback. Glad to hear the insights from our startup journey hit home. Navigating the challenges and long sales cycles was tough. I'm glad to be at the other side of it. Your encouragement means a lot!
...epic journey so far Aurora...you are almost up to a book!...amazing that by focusing on simplicity you ended up making something quite complex...also here for team geefe...the i is pronounced e...
Team geefe!! I'll give you a shout out at the next opportunity. The length and complexity of a book indeed! Thank you for the support 🙏
Stability, Simplicity, and Smiles are a great set of heuristics for any product development team. It really shows in how you approached the ease of integration for both large and small gaming companies. I would be curious what % of sales you would attribute to Direct (push), Content (pull), and Conferences (in-person). Great Post!
Thank you, Randall! I would say that all our enterprise revenue partners came through a combination of warm intros/direct outreach and conference attendance. All the revenue generating indies came via content with little to no interaction. That said, we know that the content played a pivotal role in brand name recognition which enhanced their likelihood to respond to the direct/intro outreach.